Wholesale natural skin care products for professional beauty specialists for sale

Bedrijfshistorie / achtergrond

Our company was founded in 2014 as a developer and wholesaler of skin-friendly natural skin care products for professional beauty specialists. During recent years, we have noticed during customer visits that beauty specialists themselves developed skin diseases. Our company offers an answer to quickly soothe the skin and improve the condition of the skin. Our portfolio offers solutions for sensitive skin types or people with complaints such as irritated skin, itching, rash, dry skin. The products have been developed by Marleen Maras, PhD biotechnology, on a 1 day per week basis. A start has been made with minimal, small-scale sales. Manufacturing is on a laboratory scale. Sales currently generates an annual turnover of approximately 50,000 euro (about 20 customers). To further grow the business, much more marketing and sales activities are needed.  The foundation has been laid to further growth: products are legally compliant; the necessary appreciation and feedback from i

Activiteiten van het bedrijf

Development of skin care products such as face creams, serums, exfoliants, masks, tonic, cleansing products, creams for body.

Manufacturing of skin care products on lab scale.

Website webshop design and maintenance

Use of social media to advertise

sales presentations and customer visits

Onderscheidend vermogen

Manufacturing is undet tight control to alllow products to be sold fresh: our customers receive products no older then 6 months after manufacturing.

The brand is still unique and rather unknow because of low marketing activities - this can be a benefit for customers who seek unique products and not 'me too' products

The development of products was possible by picking the most interesting ingredients on the market with no restriction because of supplier agreements or obligations. The utmost care, effort and time was spent to develop the highest possible quality of natural skin care products.

Overig

This business needs a manager who understands the beauty market, more specifically of beauty specialists seeking high quality skin care products. 

For growth, manufacturing on a lager scale should be outsourced. Purchases of packaging and ingredients in larger quantities will allow better margins.

During the start up phase, independent consultancy by Marleen Maras is possible, for instance to provide advise on product formulations.

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