Company history/background
Our company was founded in 2014 as a developer and wholesaler of skin-friendly natural skin care products for professional beauty specialists. During recent years, we have noticed during customer visits that beauty specialists themselves developed skin diseases showing us the need for innovation. Our company offers an answer to quickly soothe the skin and improve the condition of the skin. Our portfolio offers solutions for sensitive skin types or people with complaints such as irritated skin, itching, rash, dry skin. The products have been developed by Marleen Maras PhD biotechnology, on a 1 day per week basis. A start has been made with minimal small-scale sales. Manufacturing is on a laboratory scale. Sales currently generates an annual turnover of approximately 50,000 euro (about 20 customers). To further grow the business, much more marketing and sales activities are needed. The foundation has been laid to further growth: products are legally comp
Company activities
Development of skin care products such as face creams, serums, exfoliants, masks, tonic, cleansing products, creams for body, peeling
Manufacturing of skin care products on lab scale.
Website webshop design and maintenance
Use of social media to advertise
Sales presentations and customer visits
Unique selling points
Manufacturing is under tight control to alllow products to be sold 'fresh': our customers receive products no older then 6 months after manufacturing.
The brand is still unique and rather unknown because of low marketing activities - this can be a benefit for customers who seek unique products and not 'me too' products
The development of products was possible by picking the most interesting ingredients on the market with no restriction because of supplier agreements or obligations.
Safety assessments have been performed in cooperation with ISO 9001 certified company Skinconsult.
Other
This business needs a manager who understands the beauty market, more specifically of beauty specialists seeking high quality skin care products.
The managing activities needed:
Manufacturing on a lager scale should be outsourced.
Purchases of packaging and ingredients should happen in larger quantities and will allow better margins.
Marketing documentation should be refined, with a more professional (higher quality) look.
Smart usage of social media
Targeted customer visits by qualified sales people
During the start up phase, independent consultancy by Marleen Maras is possible, for instance to provide advise on product formulations or help with marketing texts.
General information
- MBI candidate
- Strategic acquisition
- Investor
Financial information
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