Company history/background
This company was founded in 2010. It specializes in creating customized private tourist tours and exclusive visits in Ghent.
The company targets (international) companies, liberal professions, professional organizations, and government bodies visiting Ghent in a business context who subsequently wish to discover the city in a high-quality manner.
The company is a niche player positioned at the intersection of a tour guide agency and an event organizer. After all, the company combines in-depth cultural expertise and its own team of guides with a strong organization and service tailored to business clients.
It is the only company within the tourism sector in Ghent that specifically focuses on a B2B clientele and considers customization its core business.
Company activities
The company is an established name in Ghent. It enjoys an excellent reputation and distinguishes itself through its personal approach, professionalism, and consistently high quality of programs, both in terms of content and organization.
To execute the programs, the company has a close-knit and experienced in-house team of highly educated, certified guides who also have a strong affinity with the business world. With a portfolio of more than 1,000 fully developed, custom programs, they have the tools to make every assignment a success.
The annual turnover amounts to approximately 85,000 EUR.
Approximately 97% of revenue is B2B – 3% (high-end) private sales.
Approximately one-third of the revenue is generated by companies from abroad.
Unique selling points
Premium brand with a proven reputation
Solid foundations: a valuable client portfolio, mature programs, and transparent, efficient operations
Self-managing, loyal, and highly educated team – immediately available
Unique positioning within the higher B2B segment of tourism in Ghent, with hardly any competition
Scalable model, easily expandable to other cities or target groups
Unique knowledge base with more than 1,000 custom programs
Personal access to cultural highlights in Ghent
In a city with growth potential
Stands for sustainable, progressive, and value-driven tourism with an eye on the future.
Other
Reason for sale
The current owner is ready for a new professional challenge after 15 years.
To be taken over
The aim is to sell 100% of the shares of the healthy company.
The current owner is willing to assist the acquiring party in transferring knowledge and contacts. The timeframe and modalities for this are open to discussion.
All acquisition modalities are open for discussion.
Personal data
- MBI candidate
- Strategic acquisition
- Investor