Artisan producer of fruit juices

Company activities

DESCRIPTION AND ACTIVITY

This family business has existed since 1972 and is active in both the cultivation (apples & pears) and the processing and bottling of 100% natural fruit juices. The company aims for profitable growth by delivering high-quality and healthy fruit juices to health-conscious consumers in Flanders through optimal service to profitable points of sale.

The activities are both agriculture-oriented (own orchard) and focused on processing (pressing, blending, pasteurizing, bottling) and sales (local shops, regional product channels, direct sales / orders).

This concerns a small enterprise (1 director + 1.5 FTE + several interims & flexi-workers). The average annual turnover is approximately EUR 1,000,000 with a gross margin of approximately 65%.

Unique selling points

UNIQUE SELLING PROPOSITIONS

The Belgian and Dutch juice market is dominated by industrial and private label players, but growth is primarily found in the premium, organic, and local segments. This company holds a clear strategic position here and can achieve sustainable growth through quality enhancement and regional expansion. It is a financially sound, artisanal producer with a strong local brand and vertically integrated production. Thanks to the combination of its own cultivation, artisanal processing, and an authentic regional story, the company possesses a solid foundation for further growth within the premium segment of natural juices. An acquisition offers potential for scaling up, modernizing production, and expanding distribution channels, without losing the artisanal character that distinguishes the brand.

Other

LOCATION

The company is located in an agricultural area in Flanders, in its own farm building. In total, the company manages an area of ​​7.5 hectares, consisting of a dwelling, a farm building, and an orchard of apples and pears.

REASON FOR SALE

Given the age of the current owner, long-term continuity needs to be prepared.

TO BE TAKEN OVER

The initial aim is the sale of the entire business assets of the activity. However, an acquisition of 100% of the shares plus the real estate is also open for discussion.

The current owner is willing to assist the acquiring party in transferring knowledge and contacts. The timeframe and modalities for this are open to discussion.