Investment case Panamarenko - food company is looking for funding (3 mio €)

Company history/background

The Company:

• a production company active in the food industry
• the brand exists since the sixties
• the company supplies both the catering wholesale market as retail centers and this only under its own brand
• production facilities are owned by the Group

The estimated turnover for the year 2022 will be about 13 mio €

Company activities

Unique selling points

• the company is a strong brand producing high-quality products
• it is a challenger in the consumer market with growth potential in terms of market penetration
• a no-nonsense company with hands-on management involvement
• innovation, research and development are strongly linked to the brand
• the company works closely with research institutes, such as the university of Ghent
• extensive in-house research and development department 
• history of successful introductions of new products into the market without spending large budgets and without price concessions

Other

Consumers looking for products that are of superior value – quality seekers – connoisseurs – taste lovers – open to a high perceived value

The Company applies a multi segment approach and serves both the B2B as B2B2C market.

B2B (65%)

• in the B2B market, the Company is a market leader in Belgium
• home market 300 km around Brussels
• B2B market mainly comprises frying and sandwich shops next to wholesale