Premium Scandinavian interior concept seeks Franchise partner for Multi-unit rollout

Company history/background

This company was started in Denmark in the 1950s as a furniture factory by two talented craftsmen. Meanwhile, the company has grown into a worldwide organization which operates on six continents in 65 different countries. In total, the company consists of more than 300 Brand Stores. A global expansion is planned for the next years to reach 600 Brand Stores worldwide.

Company activities

The company is a premium lifestyle retail brand that produces and sells high-quality furniture and interior with great design at affordable prices. In addition, the company provides customers with extensive interior design advice.

Sales are currently mainly to B2C customers, but the company has also a growing B2B sales channel, which presents a lot of revenue potential. Franchise partners are fully supported from the head office in Denmark in all areas of the business, including retail management, sales, operations, logistics, marketing, communication or visual merchandise.

Unique selling points

• Global brand with excellent reputation and demand worldwide
• High standard Store Opening Process to help stores perform from day 1
• Unique "Interior Design Service"
• Growing B2B channel
• High turnover per square meter
• Low stock and no waste or spoilage
• Exceptional training and support in all business areas (initial and ongoing)

Other

The company is looking for a Franchise partner for a Multi-unit roll-out, to develop the brand in the whole country. The ideal partner meets the following criteria:

• Proven entrepreneurship experience
• Sales and management skills
• Demonstrable leadership qualities and the ability to delegate and motivate
• Experience in the retail sector and an interest in design are an advantage

Starting up a brand store requires an investment of around € 500,000. The ambition of the company is to open 6-7 stores in the Netherlands, which amounts to a total investment of € 3,000,000 to € 3,500,000, which in part will be financed by the operations.

A strong candidate should therefore have a capital of at least € 1,500,000 to ensure the set-up of this Multi-Unit operation.

More information about financial data and forecasts, among other things, are available on request. Are you interested, do you recognize yourself in the candidate profile and do you have the required assets? Get in touch via the reaction form.

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