Profile number 105483
Investment case Panamarenko - food company is looking for funding (3 mio €)
01/11/2022 Date added
Located in
Vlaanderen
General information
Sector
Agriculture
Type of company
Other
Legal entity
One - man business
Type of transaction
Shares
Life phase enterprise
Full-grown
Employees in FTE
25 - 50
Type of buyer
- Strategic acquisition
- Investor
Financial information
Turnover last financial year
> 5.000.000
Asking price
€ 2.500.000 - € 5.000.000
Earnings before taxes
€ 250.000 - € 500.000
Company history/background
The Company:
- a production company active in the food industry
- the brand exists since the sixties
- the company supplies both the catering wholesale market as retail centers and this only under its own brand
- production facilities are owned by the Group
The estimated turnover for the year 2022 will be about 13 mio €
Company activities
- the company is a well-known brand in the Benelux and is a top 3 leading premium brand in Europe in its niche market
- due to the brand’s premium designs, great product taste and selective marketing strategy, the company is considered as the premium trademark
- leading through innovation
- the company is closely involved in the development of new products
Unique selling points
- the company is a strong brand producing high-quality products
- it is a challenger in the consumer market with growth potential in terms of market penetration
- a no-nonsense company with hands-on management involvement
- innovation, research and development are strongly linked to the brand
- the company works closely with research institutes, such as the university of Ghent
- extensive in-house research and development department
- history of successful introductions of new products into the market without spending large budgets and without price concessions
Other
Consumers looking for products that are of superior value – quality seekers – connoisseurs – taste lovers – open to a high perceived value
The Company applies a multi segment approach and serves both the B2B as B2B2C market.
B2B (65%)
- in the B2B market, the Company is a market leader in Belgium
- home market 300 km around Brussels
- B2B market mainly comprises frying and sandwich shops next to wholesale
B2B2C (35%)
B2C market is primarily addressed through supermarkets
the Company's sales promoters take care of in-store merchandising
Investment case Panamarenko - food company is looking for funding (3 mio €)
Region
Vlaanderen
Sector
Agriculture
Type
For sale
Turnover
> 5.000.000
Overname
2.500.000 - 5.000.000