Company history/background
Project Picea concerns an established supermarket in East Flanders, operated under the brand name of a renowned supermarket chain. The company enjoys strong local roots and has a stable, returning customer base.
The store offers a wide range of daily food products, including general food, beverages, frozen products, fresh products, and non-food items. Picea distinguishes itself in particular through its strong fresh selection, including bread, vegetables and fruit, charcuterie, cheese, meat, and in-house preparations via the butcher's shop.
In addition, the store fulfills a clear neighborhood function thanks to supplementary services such as Lotto sales and a postal point. These extra services increase customer frequency and strengthen the store's position as a local point of contact for daily purchases and practical services.
The company is supported by the commercial and logistical structure of a larger supermarket organization, while
Personal data
- MBI candidate
- Strategic acquisition
Financial information
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